About Us

About Us

There are over 60 million people with heart failure worldwide.

It is the leading cause of hospitalization in people over 65. Not only that, a diagnosis of heart failure can ruin a patient’s quality of life. And it’s not just because of sickness, the worry alone can stop them leading the lives they once led.

This is why we believe the world needs NORM.

Where we’re coming from.

Where we’re coming from.

Imagine hearing the words “You have heart failure”. Imagine being told the survival rate is worse than that of most cancers. Imagine facing a regular cocktail of medications and a regime of severe restrictions to your lifestyle. Taken together, it can all make you feel like life as you knew it is over.

But it doesn’t have to be that way. Thanks to recent advances, heart failure outcomes can be improved dramatically if the patient is equipped to properly engage with their own care.

That’s why we created NORM.

Where we began.

Where we began.

Great stories often start in special places. Ours began in Menlo Park, California at The Foundry (www.thefoundry.com), a leading medical device incubator.

Our idea: to place a sensor in the body's largest vein (the inferior vena cava or IVC) to provide the world’s first direct measure of fluid volume for heart failure patients.

How we got started.

How we got started.

In 2016 we assembled a small team of scientists and engineers to realize this idea. We established the company "FIRE1" and opened our permanent headquarters in Dublin, Ireland.

From the original idea we have developed NORM, a patient-focused platform that empowers people with heart failure to get their normal lives back.

Where we are today.

Where we are today.

We are now running clinical trials across Europe and the US, in collaboration with leading researchers and scientists who share our commitment to transforming the lives of the millions of people living with heart failure.

Who we are.

Who we are.

We are a team of scientists, engineers and innovators from ten countries. Our purpose is to help millions of people living with heart failure to get their normal back.

We are guided by our values.

Our Values

We are a team.

We are setting out to solve a significant problem that will transform lives. We can only do it together. We’re a diverse team who respect each other's opinions. We work together in an open and honest way to achieve our ambitions.

Our patients are heroes.

We are determined to give our patients their normal back and strive continuously to improve the patient experience. We appreciate the sacrifice they make to be in our study.

We are pioneers.

We want to put a dent in the universe. We embrace the uncertainty of trying something new. We appreciate the privilege we have to build a company that will improve millions of lives.

We are ambitious.

We are purpose driven and will deliver the market leading self-management product for heart failure that will give millions of patients their normal back.